On top of that, I've grown my LinkedIn following from 250,000 people to over 700,000 in the past 12 months and I've helped tens of thousands of people land jobs they love and start profitable businesses using the platform. Renewable Energy Operations, Program / Project Manager | I assist CEOs, CIOs, & CTOs to increase operational efficiency in processes by 35% & through software enhancement/upgrades by 45%! It helps you stand out in search results and get more clicks. I know it's not always easy to come up with measurable metrics for every industry, so I put together some headline examples to give you a few ideas: Sales: Quota Attainment, Average Deal Size, Revenue Closed, etc. I am a Senior Executive Assistant specializing in supporting Presidents and C-Suite executives, a leader in my EA peer community. Adrian Lauderdale is kicking off our student section here. On the flip slide, 95% of employers use LinkedIn to find and vet potential candidates. It’s no fun when people just tell you what to do and not how to do it. I think there’s an opportunity to quantify the rewards strategy. Again, thank you! You can write to us at team@hiration.com for any queries and we will try our best to respond to you on time. Software Engineer: Users Acquired, User Retention, Conversion Rates, Sell Through Rates, Reliability, Efficiency Metrics, etc. Get the latest posts delivered right to your inbox, Stay up to date! USMC Veteran. I have gone through your steps and developed a headline for me and would like to know your review on it, Product Manager | Mobile Apps I Android | iOS | Mobile Product Manager | Technical Support Manager | E- Learning. Do you have a preference for sales or operations? Examples of Measurable Metrics For Your LinkedIn Headline. I love your this work of helping people. Optimized headlines = more searches, more searches = more views, and more views = more opportunities and deals. If you already have a presence on LinkedIn, (or you're doing a lot of cold outreach) and you're generating consistent profile views, you want to focus on this type of headline. From the Linkedin headline example, we can observe that the candidate has mentioned the level of his seniority hence making it easier for others to recognize him as an experienced professional. If he is looking for a new job, this candidate will generate much more interest from recruiters through LinkedIn as he would show up in search results when recruiters search for keywords like 'Software … Does the below headline seem generic? His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more. Time gaps in working? As a developer, you need to talk like a developer and specify what you develop so that others can get an insight into your field of expertise as a professional. I tired my hands on making a headline. on top of raising a family then you should focus on the skills and experience you had before taking leave. A lot of people can say “solving problems at scale” but how many can say that scale is 170 million members? Next, she included a ton of searchable keywords in here (Software Engineer, Full Stack, Java, Data Analyst). Or to what? Work to get a decent sample size, at least 20 people if you can. The word cloud is a great idea and is helping me develop a headline as we speak. I wanted to start with headline examples for people who are unemployed, because this is something a lot of people struggle with. You can sport the most amazing, eye-popping profile of all time, but no one will check it out if your headline is "Network Operations Engineer." #2 – The ideal case here would be leveraging what I said above, but if you haven’t had any time to take courses, etc. I would try to talk to your manager ahead of time and mention that you’ve been reading a lot about how LinkedIn can be beneficial in terms of branding for yourself but also for the company. I help Presidents/Chief Officers focus on high-level deliverables and their organization’s strategic goals by adeptly streamlining their workflow, filtering distractions and giving them back the most valuable business commodity – time! If you're an entrepreneur or thought leader on LinkedIn, I always recommend including CTAs if you have room. Those are just a few examples. Unless you have a notable accolade there is no point including words that makes you seem like self-absorbed professional basking in some insignificant glory. There are approximately 10 million engineering profiles on LinkedIn, but only a small number are optimized to rank at … I would try to work that in here, “Omni-Channel Marketing Lead at Facebook…” for example. No offense, but, yawn. Refer to the Linkedin headline example to understand what to put in Linkedin headlines: This is done quickly through Linkedin's database of millions of users all because the selected profile has mentioned the specific keywords that were captured by Linkedin. It does talk about value creation. Christian's headline does a great job of telling us what he has his sights set on — a future in Supply Chain. 2 Development Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. If you had to answer the question “I help companies ______________.” What would you use to fill in the blank? I found it extremely helpful using the visualization by worldclouds! For example, if you're unemployed and you want to be a Graphic Designer, talk to me about the courses you've been taking to improve your skills and show me the portfolio you've been working on since your last job! Example #5 — Karen, Creative Director. Could I message you once I come up with a few versions and get your expertise? I like it Sam! That's crazy! #1 – You want to focus on what you did during that time to build up your skills and experience for the next role. Like I mentioned above, try to be laser focused and clear. 8 Manager Thanks so much for reading . The first thing that a potential recruiter or prospect sees is your profile headline whenever they come across your Linkedin profile. If you are a programmer, then programmer is a good word to start with, but adding Mobile Applicati… For sure Emma! Finally, they close things out with a statement about the exact value they bring to the table — connecting brands with people! Goldie Chan. I am definitely going to work on this today and see if my profile views increase. How many clicks did it get — how many sales did it drive? Anything that provides a tangible illustration of what you bring to the table! If you like the content she posts, follow her to make sure you don't miss any of it. Before we jump into the meat of things, I want to highlight some mistakes that I see a LOT of people making on LinkedIn. Imagine if there was another person in here who had a headline that said something like: “Software Engineer @ Snap | Building AI That's Boosted User Retention By 789%.”, Now, that's interesting! If you’re a newer developer, your tech skills may not be all there yet. They’re both fairly different fields so getting some clarity around which one you’d want to dive into will help you get more focused with your LinkedIn profile and your search. If you spin it up as you casually trying out the platform, you should be able to get buy in! Example #4 — Daniel, Software Engineer. Here is a Linkedin headline example for you to understand the right way to highlight an achievement: Here are some adjectives that you should avoid in your Linkedin headlines: The mentioned words are generally used by many professional whereas they could have used better keywords that highlight their potential as a professional in their respective field of works. This is another great example of our framework in action! Part 2 will look at how you can use it effectively for maximum benefit to your business. Sales: Quota Attainment, Average Deal Size, Revenue Closed, etc. This is a powerful strategy for two reasons: Take a look at these headline examples when I search for “Software Engineer”: If I'm running this search, the only thing that's differentiating one person from another is the company they work at. I recently graduated February 2020 and I’m so lost. But first, I want to talk about some mistakes that many people make with their LinkedIn headline that's costing them opportunities. I’m glad it was helpful! Currently, there are 690 million Linkedin members, so you must optimize your LinkedIn profile with the right set of keywords that can be effectively done in your headline. At the end of the day, LinkedIn is a search engine just like Google, YouTube, or Amazon. Show me what you've been working on and how you put yourself in a position to make the jump back into your target role. Nice! To jazz up your headline, weave in your specialty. ), your headline needs to cover both of those bases. She's focused on women, and she knows how to help them get six figure jobs (kudos to her for using the $100,000 figure instead of writing it out – it's eye catching!). On top of that, Shay includes a few CTAs (call to actions) in her headline. Do you feel that this is clear enough as to a headline? This brief description appears right next to your name in the search results. #3 – You don’t need to mention this in your headline, you can just use the formulas mentioned in the article. “This was the LinkedIn headline for a journalist at a media outlet,” notes … Or I could even replace “Storyteller” with “Wicked sense of humour” but worried about the professionalism. You want to try it out but you wanted to check to see if it’s ok first. When you use these phrases, you're wasting valuable space! It can help you entice the readers to click on your profile to learn more about your professional experience and educational background while also give an insight into your interest. Get all the latest & greatest posts delivered straight to your inbox, Linkedin Headlines: The Complete 2021 Guide with 10+Examples, Get 25+ Resume Designs | 200+ Pre-Filled Profiles | AI Resume Reviews, Always make the best use of your Linkedin headlines to give an insight into your professional profile to the potential prospects and recruiters. Especially for Mechanical Design? Hi Austin! Example #8 — James, Senior Software Engineer. I love it! I will run the steps and do it as guided in your article. Keep it up. I love this setup because Matt delivers social proof with his line on increasing monthly “…recurring revenue to $100k+” and pushes people to reach out if that resonates with them. However, I’m currently employed and I worry changing my headline will tip off to my current employer that I’m looking elsewhere. And, outside of school, he works at August United (a full-service influencer marketing agency). If you want to get an edge over the competition, you need a headline that includes keywords to help you show up in searches AND does a great job at selling the value that you bring to the table. The good thing is, you can change and customize your LinkedIn profile headline however you want. Her LinkedIn headline features the specific job title she’s targeting even though she hasn’t held that exact job title in the past. Any feedback or other tips you could share? You’ve got a lot of good keywords in here. This headline does a great job of using keywords and brand awareness. LinkedIn gives you 120 characters for your headline, you want to use as much of it as possible to include keywords and sell yourself! I’m looking for suggestions for an entry-level Human Resources headline. He does a great job of showcasing a wide range of projects and activities he's involved with that cover the professional world (August United, LinkedIn, and ASU's chapter of the AMA) as well as collegiate (AdWorks). Companies want to know when you'll be able to start and what type of role you're looking for (full time, internship, etc.). Keeping that in mind you need to focus on how you can get the attention of the right individuals or groups and hence Linkedin headlines are important for your profile. Going back to my example above, I would say: “I help people land jobs they love and my approach is different because I teach them how to do it without submitting a single online application.”. Instead of a simple headline like 'Freelance Developer' or 'Self Employed', we can see how the candidate is more specific about what programming languages he has experience in and includes relevant keywords. 4 Account In this case, I definitely want to make sure “Digital,” “Sales,” and “Manager” are there. Hiration Pro Tip: Since the whole point is to connect with people who share the same or similar interests, your headline for Linkedin should be targeted towards the right audience who can benefit from you as well as benefit you. Very helpful. Or, let's say you were laid off as a Graphic Designer and you want to transition into a Paid Marketing Manager position: Digital Marketer | PPC, SEM, Facebook Ads | Google Ads & Analytics Certified | I Help Companies Scale Their Lead Gen With Low CPAs. Hey Austin, How can you quantify the benefit of the leadership and inclusion that comes from world class listening? Add the first question, “what have I helped you the most with when it comes to, Add the second question, “what is unique/different about my advice?”, Actively Looking For Project Manager Roles. Second, there is nothing compelling or inspiring about “Seeking New Opportunities.” You can let companies know you're actively seeking new opportunities by using LinkedIn's Open Candidates feature. Much better than “Looking to transition into a marketing role!”. As I mentioned before, the biggest mistake you can make is turning that situation into the focal point of your headline. Only mentioning your current job title and/or company. Yay, I got invited back to speak to the wonderful student of Langara College. (I fall under the entrepreneur category): Chief Listening Officer | I work with organizations to create dynamic leadership and inclusion skills through world class listening | TEDx speaker | Storyteller. Matt Loggins is kicking us off with a fantastic example of a LinkedIn headline that checks all of the boxes. via keywords, Sell yourself, your value, and/or your services once people are on your profile, Copy all of the job titles from your Google Doc and paste them in, then hit. I have a strong sales management background as well as training and recruiting. Run through the steps in this post and come up with 3 headline examples. Here is the list of all the topics that we have discussed in this blog to help you write the best Linkedin headlines: It is the highlight of your Linkedin profile to make it easier for others to easily recognize your professional expertise. Let's say you're a Data Scientist looking for a job in the healthcare space. In this case, both “Product Manager” and “Healthcare” would be keywords. LinkedIn is tricky because, unlike a resume, we can't tailor our profile for each specific role we want. If someone is fed up with the online application process and they see my headline, I'm likely getting a click from them, and they're probably going to read my about section as well. If any of them come to his profile, they know exactly what he delivers. There are TONS of career coaches and “gurus” offering LinkedIn advice, why should you care what I have to say? The only thing I’d recommend is working a number/measurable metric into your pitch if you can, but this is a solid headline! Shay Rowbottom isn't messing around either. Now you see how important it is to use keywords in your headlines to stand out amongst millions of profiles and connect with others. This headline is marketing-focused and it follows a fantastic flow of: I would suggest one improvement here — this person works at Facebook which carries a lot of brand authority. That’s awesome ! We’ll show you exactly how to write a good LinkedIn headline that makes you stand out along with some great examples. “Java and Rails Engineer” is more interesting than “Software Engineer.” Or, maybe you’re a project manager who’s worked primarily in e-commerce. Here's an example of a LinkedIn headline you might use: Now let's say you're a Marketing Manager in the SaaS space and you're ready for a new gig. Director • Commercial • Events • Sales • Business Development • I Help Brands Improve Processes To Accelerate Revenue. Now you've got 30+ job titles for roles you're interested in. The LinkedIn summary or “about” section is often under-utilized by LinkedIn users. I do this in my profile, and it's what drives the majority of my inbound coaching leads and traffic to my site. For example, if you develop software, mention "Software Developer" likewise if you develop hardware mention "Hardware Developer" and so on. I love Adrian's headline because he's a marketing guy and his headline is consistent and on-brand. Look to see which sentiments, words, and phrases appear most frequently. Linkedin is a business tool and hence you need to maintain a professional approach at all times. Why It's Bad: First, you're killing your visibility. In simple words, Linkedin headlines are a professional headline that helps you give an overview of your profile and make it easier for interested people to click your profile. Justin's headline is a great example of using our “I Help You” formula to the max. Headline Example: Freelance Software Developer | Experience building apps in Java, Rails, C# | Full Stack Engineer: Instead of positioning herself as a student, Kathy highlights her freelancing experiences. Every sentence was a learning for me. My chances of showing up high enough to get clicked on is low. . This headline is geared towards her future and specific roles recruiters are searching for.