The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. (Unit 1), Describe the role and functions of the PIO. Communication with internal agency personnel is A. not a role undertaken by a PIO. 1. Time is a crucial element in any public awareness campaign. The word zombie comes from Haitian and New Orleans voodoo origins. Public Information and Warning . Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. IS-0029.a Public Information Officer Awareness In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. This lesson reviews the four steps in creating a public awareness campaign. if4-0lP,H^F1!P`8FF@T br.afQP0G@U@} )F%H (wtP9 lF `PFn*Lks]k^s9LgsXxh|s ]bpa 1928 0 obj <> endobj You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. Blogs are a good tool to use to communicate with your audience. Proactivity occurs during A. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Were people prepared for previous incidents? (Correct), The report was written by the officer. C. only required when dictated by the Incident Commander. Is there any restriction on the information to be released? FEMA does not endorse any non-government Web sites, companies or applications. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. An important part of your role as a PIO is to communicate with your community before something happens. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. . or a non-emergency event. A social networking site is a great tool for: Now you know about the many tools available to get your message out. D. seek media release approval from the Communication Unit Leader., 24. IS-29.A: Public Information Officer Awareness - FEMA For different audiences, you may need to write different products. Resident/Non-Resident, Trainer Program, etc. The role of the pubic information officer. When an emergency happens, ICS is implemented. D. The ninety-five (95%) segment of the 95/5 concept, 5. Write out the full term on first usage, as appropriate. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. It is important to prepare each person to ensure your message is consistent. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. Increase community preparedness is not specific. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. wA{)K+Xk80538L``V[mvWS|?9U7 Demonstrate that you are in the knowB. What are people in your community concerned about? The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. . It can be taken alone or before Basic Public Information Officer Training (G290). FEMA does not endorse any non-government Web sites, companies or applications. Spelling- and grammar-checking tools (printed and computer software). The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Contact commercial vendors to identify contacts and the process for news releases. Verdi White: And I believe that that has helped in our relationship with the media. C. Monitors costs related to the incident, and provides . Participants will benefit from participating in entry-level incident command system training prior to taking this course. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. Select it carefully and choose your background wisely. Two PIOs talking to each other on the phone about a news story that involves both of their agencies. Last name. What do you want people to know or do after hearing your message? Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Use jargon to communicate with your target audience B. A goal that makes you stretch is good. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Describe how to have a successful relationship with the news media. FEMA IS-29: Public Information Officer Awareness Answers. Manages resources including supplies, personnel, and equipment. When preparing written products, it is important that your message is understood. %PDF-1.6 % Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} These sites make it easy to establish networks of contacts. The most popular social networking sites have groups, which offer chat boards for members. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. @8'_= J J0 Switchboard: (301) 447-1000 Narrator: Red Stick Ready targets every segment of the community. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Video sharing sites to expand or market a story, and. One PIO talking by phone to an on-scene PIO to confirm the number of responders at the scene prior to an initial news release. For example, you can post videos, use social networking sites, and/or create a blog. You cantand dont expect them to stay there all of the time. C. is a failed theory and should not be used by modern public information officers. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Blogs are Web sites that allow you to engage in a conversation with readers. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! They heighten awareness of community hazards and encourage the public to take steps to become more prepared. All goals should have a target date for completion. Describe how to effectively communicate orally and through written products. . hb```f``z B@16 @>cC?v,gY&9w=K{mg,XRV3Z'le Your organization may have other format preferences, such as single-spaced and one-page only. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. How knowledgeable is the audience on this topic? Access to the scene for information and images. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. 1. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us D. has become ever more complex as the challenge of delivering messages has evolved. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Recall preparation techniques that contribute to a successful media interview. In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. Generally, there is no review before modifications are accepted. The Incident Command System is a fundamental element of emergency management. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and . Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. What do they already know about the topic? Verdi White: The way that we set this particular operation up is we took the Incident Command System and made it an overlay onto the National Guard that had the infrastructure to be able to do all the functions that we needed to accomplish to do this, and of course one of the central components of, of an incident command system is the public information piece. B. Many wikis are open to alteration by the general public without requiring them to register user accounts. Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Many different social media monitoring tools are available. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. PIOs need to have a complete understanding of the community's demographics in order to: A. Develop and pre-test materials C. Develop an action planD. Look at the audience, but dont lock eyes with any one person and dont look into the camera. FEMA IS-29: Public Information Officer Awareness Course Summary Joanne H. Moreau: Working with the children, and with such an emphasis on the children, we wanted a tool that could reach them. List the skills needed to be an effective PIO. Zoom lenses, parabolic microphones, and just plain observant reporters may be able to discover sensitive or protected information from your incident command post (e.g., zoom shots of maps, recorded conversations, etc.). The good news is that preventing heat related illness is easy to do if you just use common sense. Television is the main source of news for Americans. . If you use an acronym, make sure your audience understands it. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Managing public information is another fundamental element of emergency management. Admissions Fax: (301) 447-1658, Independent Study Program An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. NIMS describes the use of the Joint Information System (JIS) to complete the critical tasks of information sharing and coordination. It uses organizational charts that can be provided to the news media C. It was created for first responders and is helpful at the beginning of an incident D. It has been proven effective during massive wildfire incidents. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. 3 Step Guide for Assistance. This lesson presents information on how to effectively communicate with the media and the whole community. News releases should adhere to the Associated Press (AP) Stylebook. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. The PIOs primary responsibility to organizational leadership as an advisor is to: A. I know our superb team of firefighters will do all they can, but the conditions on the railroad are particularly difficult, Smith said. Describe the role of the Public Information Officer (PIO) in an emergency. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. News releases should provide accurate, factual information that is attributed to its source. One of the advantages of the Incident Command System (ICS) is: A. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Campaign topics can range from recruiting volunteers to fire safety. PIOs need to have a thorough understanding of the communities they serve. Admissions Fax: (301) 447-1658, Independent Study Program D. is only useful on television infomercials. There are all kinds of emergencies out there that we can prepare for. B. *F ;/7Bw1p i~$^y' _r] With passive voice, the subject is thereceiverof the action. Consider your resources and your role in ICS. .. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. It is important to note that traditional media sources are not being replaced by social media; instead, traditional media are using social media to connect with their audiences and expand their reach. Leaves the decision as to who will be in the pool to the media. Supporting information can be described as: A. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. Public Information Officers | Indian Affairs - Native Americans in the Social media have changed how quickly information about a disaster is available. The Mayors Office developed an outreach campaign known as Red Stick Ready. 4. (Incorrect), John enjoys boating, swimming, and fishing. Describe evolving media tools, including social media, for communication. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Please review the IS FAQ's for more information. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. Sound bite B. What are priorities within your organization? The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. And thats not all. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Identify how messages should be conveyed. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Who is likely to be affected by the hazard or threat? 524 0 obj <>stream The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Include information on evolving media contacts, instructions, and resources. (Unit 4), Apply public information techniques to a 5% scenario. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. At the completion of this lesson you should be able to: Public Information Officersor PIOsare an important link between the organizations they work for and the communities they serve. 50% C. 25% D. 5%, 9. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. endstream endobj startxref Quantify results when evaluating public information efforts. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. Policies for evolving media (e.g., who can post, what can be posted, how to respond to negative comments, etc.). %%EOF After taking this course you may want to take other courses to help you continue your professional development. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). In the next lesson you will learn how to communicate effectively when an incident happens. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. Example: Press Release Using Inverted Pyramid Format. (For example: The suspicious package was the size of a laptop computer. Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Serves as a press secretary for the Agency Executive or Senior Official during the incident. Students also learn message development and . A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. More than 70% of the illnesses, hospitalizations and deaths are guys. Providing information and access to newsmakers. For some incidents, implementing a media area may be an important way to manage the situation. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. for the incident. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. The process for ensuring that a public information message was accurately conveyed is typically called: A. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. This awareness-level training is suitable for new PIOs. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The National Incident Management System (NIMS) is:A. If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Contact local, tribal, territorial, and State press associations to obtain media lists. D. Identify opportunities for public awareness campaigns.